The Information and Sales Centre (I&SC), Mannuthy was established in 1993 as an independent unit under the Administrative control of the Directorate of Extension, Kerala Agricultural University. The objective of the Centre was to establish a single window system to make available information and resources of the KAU for farmers. Conceptual clarity and proper co-ordination between the production centers and the I&SC transformed the I&SC into an effective single window facility for transfer of technology. This successful experiment gained National attention and prompted ICAR to develop a national project under NATP for dissemination of information and technology viz. Agricultural Technology Information Centre (ATIC). In the year 2000, the I&SC was upgraded as ATIC under NATP Project funded by ICAR. With the official operation of the ATIC commencing in 2000, the KAU imbibed the full spirit and object of ATIC and began translating ICAR’s vision into reality.
To provide a single window delivery system for agricultural information, technologies and products such as (vegetable seeds, planting materials, organic manures, biofertilizers, bio control agents, value added products, milk, meat and dairy products) with a view to deliver quality services to the clientele.
To strengthen the farm advisory services by adopting a multi disciplinary approach to problem solving.
To provide mechanism for feedback for the end users to the research system.
To function as a repository of agricultural information pertaining to forming skills and practices, farm inputs and agricultural education.
To offer consultancy services to the different skate holders in the state.